Asuragen

Asuragen, a global molecular diagnostics products company, needed a better way to describe and differentiate itself in the marketplace. Epic worked very collaboratively with a cross-functional team at Asuragen, beginning with a workshop and culminating in the delivery of a Brand Story, a new branding system for the company and its main product lines, and new logos. All of this was grounded in a new Purpose for the company that captured the scientific expertise and passion that drives the company.

“Many thanks to Epic Brand Group for their great work in evolving the Asuragen brand into a new website; the new “store-front” for our organization to the outside world. The website clearly represents who we are as an organization — is easy to navigate, intuitive to use and provides important information about our capabilities. Kudos to the Epic team!”

Colin Hill, Senior Vice President Commercial Operations at Asuragen

Saol Therapeutics
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Asuragen
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Analytics4Life
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Stories build belief

Storytelling is how we articulate the brand in human terms. It reveals the relevant and compelling connection between a brand and its customers. And it sparks belief that ultimately changes behavior. As marketers, we can choose to make the story interesting and informational, or we can decide to make it epic.

Stories build through a process

We all start with a blank page. Before making a single mark, we collect the data, essential information that allows us to make the very best choices in planning the correct approach in crafting the strongest story.

Stories build success

When research guides the message and is written and designed to influence in a highly personalized manner, a story will resonate with a commanding voice that will create sustainable results.

Stories need to evolve

The story we tell today could very well be the first volume of a long run for your brand. Through examining the future possibilities of the therapies, we can begin to envision the opportunities the brand may have as it matures and create campaigns that allow for expansion.

Stories begin when you begin

Every drug or medical device has a three-part story that begins with the science, evolves into the clinical, and ultimately becomes the story from which you launch, or the commercial story. Epic has been an effective partner in assisting across this continuum.

Stories told in one voice

Although various audiences have unique information requirementsconcerning your product, Epic provides unified solutions that are expansive in their ability to address diverse concerns while upholding brand identity.

Stories developed through a discipline

At Epic, we deploy a thorough process in translating the positioning to the ultimate campaign, exploring every attribute of the brand and its potential relationship with the audience.

Stories told by masters

There is no “B” team here at Epic. Every one that is part of our team has a rich history of success that is evident in all that we do. Experience is our greatest asset.

Stories of current importance

Thought leadership can both validate the path we’ve chosen in our marketing efforts or inspire us to think beyond what we considered possible.