A new company, OliVentures, is driven by a passion to discover natural products that have the potential to benefit human health. The idea for OliVentures’ first product, PureVida™, sprang from the health benefits of the Mediterranean diet.
PureVida™ is a breakthrough supplement. The PureVida Power of 3™—a patent-pending combination of Trephenol™ (olive fruit extract polyphenols), Curcumin C3 Complex®, and highly-purified marine omega-3 fatty acids encapsulated and quality tested in the U.S.—can provide cardiovascular benefits for those interested in an advanced omega-3 and olive polyphenol supplement, as well as breast and joint health support.
In an age when the supplement market is largely overrun with products and promises that are seldom proven, OliVentures held themselves to a higher purpose, relying on clinical trials to provide substantial evidence for their health claims. The story that we at Epic built for the brand is centered around those proven benefits, creating an honest voice that speaks with sincerity, scientific knowledge, and authority.
To bring them to market, Epic partnered with OliVentures to name and brand the company and its initial product offerings, create the brand stories for PureVida™ and the company and build the company (www.OliVenturesInc.com) and PureVida™ (www.PureVidaforlife.com) websites. Our work is evident throughout the company in the naming and image development of the all of its products as well as designing PureVida™ packaging and promotional materials, both digital and print.
Storytelling is how we articulate the brand in human terms. It reveals the relevant and compelling connection between a brand and its customers. And it sparks belief that ultimately changes behavior. As marketers, we can choose to make the story interesting and informational, or we can decide to make it epic.
We all start with a blank page. Before making a single mark, we collect the data, essential information that allows us to make the very best choices in planning the correct approach in crafting the strongest story.
When research guides the message and is written and designed to influence in a highly personalized manner, a story will resonate with a commanding voice that will create sustainable results.
The story we tell today could very well be the first volume of a long run for your brand. Through examining the future possibilities of the therapies, we can begin to envision the opportunities the brand may have as it matures and create campaigns that allow for expansion.
Every drug or medical device has a three-part story that begins with the science, evolves into the clinical, and ultimately becomes the story from which you launch, or the commercial story. Epic has been an effective partner in assisting across this continuum.
Although various audiences have unique information requirementsconcerning your product, Epic provides unified solutions that are expansive in their ability to address diverse concerns while upholding brand identity.
At Epic, we deploy a thorough process in translating the positioning to the ultimate campaign, exploring every attribute of the brand and its potential relationship with the audience.
There is no “B” team here at Epic. Every one that is part of our team has a rich history of success that is evident in all that we do. Experience is our greatest asset.
Thought leadership can both validate the path we’ve chosen in our marketing efforts or inspire us to think beyond what we considered possible.