Kevin Harrington, Epic’s Chief Creative Officer, brings a wealth of experience, both in pharmaceutical and medical device marketing as well assignificant contributions to high-profile consumer companies. With work spanning 15 therapeutic categories, Kevin greatly expands the offerings available to the clients, current and future, of Epic.

Ethicon

When ETHICON introduced their topical skin adhesive, DERMABOND, an alternative to sutures in a variety of procedures, they were faced with the challenge of changing an industry paradigm. At first, surgeons were reluctant to adopt this new technology and the claim that DERMABOND was superior to traditional sutures. After two years on the market and disappointing sales, the product received FDA approval to state that DERMABOND not only closed wounds with the efficacy of sutures, it also created a barrier that repelled bacteria. That claim created the opportunity for a powerful campaign that greatly improved the use of Dermabond in the surgical suite.

Ethicon Work

Stories build belief

Storytelling is how we articulate the brand in human terms. It reveals the relevant and compelling connection between a brand and its customers. And it sparks belief that ultimately changes behavior. As marketers, we can choose to make the story interesting and informational, or we can decide to make it epic.

Stories build through a process

We all start with a blank page. Before making a single mark, we collect the data, essential information that allows us to make the very best choices in planning the correct approach in crafting the strongest story.

Stories build success

When research guides the message and is written and designed to influence in a highly personalized manner, a story will resonate with a commanding voice that will create sustainable results.

Stories need to evolve

The story we tell today could very well be the first volume of a long run for your brand. Through examining the future possibilities of the therapies, we can begin to envision the opportunities the brand may have as it matures and create campaigns that allow for expansion.

Stories begin when you begin

Every drug or medical device has a three-part story that begins with the science, evolves into the clinical, and ultimately becomes the story from which you launch, or the commercial story. Epic has been an effective partner in assisting across this continuum.

Stories told in one voice

Although various audiences have unique information requirementsconcerning your product, Epic provides unified solutions that are expansive in their ability to address diverse concerns while upholding brand identity.

Stories developed through a discipline

At Epic, we deploy a thorough process in translating the positioning to the ultimate campaign, exploring every attribute of the brand and its potential relationship with the audience.

Stories told by masters

There is no “B” team here at Epic. Every one that is part of our team has a rich history of success that is evident in all that we do. Experience is our greatest asset.

Stories of current importance

Thought leadership can both validate the path we’ve chosen in our marketing efforts or inspire us to think beyond what we considered possible.