In healthcare, there is a glaring need for better solutions, based on the right data or technology, to make better informed decisions not only throughout the product development process but down to individualized community care. In drug development, 95% of molecules fail in the process and traditional drug development relies too much on personal experiences within companies. In community care, it takes far long for advances in care to be fully understood and put into practice.
LabCorp draws lab and associated diagnosis data from approximately 60 million patients/year and Covance Inc. is the world’s most comprehensive drug development company. Because they could Leverage this extensive database, LabCorp decided to form a new division of the company to develop a broad array of technology solutions for better drug development and patient care.
Epic partnered with the LabCorp X team to name this new division, develop a brand story and messaging that would change beliefs, and deliver the logo with the full range of branding or visual voice.
The deliverables sprang from the foundation created by the brand story. Because LabCorp X would be delivering solutions across all of product development as well as clinical practice, the brand story theme became “Full Spectrum Solutions”. The name for the new division became LabCorp Catalyst.
We changed beliefs within LabCorp to:
With the exclusive knowledge and interpretation derived from industry-leading experience, LabCorp Catalyst will create a measurable positive result throughout the entire spectrum of healthcare.
Storytelling is how we articulate the brand in human terms. It reveals the relevant and compelling connection between a brand and its customers. And it sparks belief that ultimately changes behavior. As marketers, we can choose to make the story interesting and informational, or we can decide to make it epic.
We all start with a blank page. Before making a single mark, we collect the data, essential information that allows us to make the very best choices in planning the correct approach in crafting the strongest story.
When research guides the message and is written and designed to influence in a highly personalized manner, a story will resonate with a commanding voice that will create sustainable results.
The story we tell today could very well be the first volume of a long run for your brand. Through examining the future possibilities of the therapies, we can begin to envision the opportunities the brand may have as it matures and create campaigns that allow for expansion.
Every drug or medical device has a three-part story that begins with the science, evolves into the clinical, and ultimately becomes the story from which you launch, or the commercial story. Epic has been an effective partner in assisting across this continuum.
Although various audiences have unique information requirementsconcerning your product, Epic provides unified solutions that are expansive in their ability to address diverse concerns while upholding brand identity.
At Epic, we deploy a thorough process in translating the positioning to the ultimate campaign, exploring every attribute of the brand and its potential relationship with the audience.
There is no “B” team here at Epic. Every one that is part of our team has a rich history of success that is evident in all that we do. Experience is our greatest asset.
Thought leadership can both validate the path we’ve chosen in our marketing efforts or inspire us to think beyond what we considered possible.