The initial focus of Analytics 4 Life (A4L), a startup based in Kingston, Ontario, will be to transform the detection of coronary artery disease (CAD). Hidden within the full spectrum of physiologic signals emitted from the human body are data that can be used to pinpoint and distinguish disease. Agilytics™ from A4L is a machine intelligence technology platform that analyzes phase space tomography data to identify and assess specific disease. It starts by mathematically deciphering critical patterns and relationships from billions of data points collected from thousands of patients. Powerful IBM cloud-based technology allows for analyses of these data-intense sets of physiologic signals. A4L is attempting to prove that by applying a machine-learned algorithm specific to CAD, it identifies and characterized the unseen relationships and turns them into precise 3D images.
Epic partnered with A4L to build the strategic platform for the introduction of the Agilytics and A4L’s lead product to market including naming, story development, branding, and initial website.
Storytelling is how we articulate the brand in human terms. It reveals the relevant and compelling connection between a brand and its customers. And it sparks belief that ultimately changes behavior. As marketers, we can choose to make the story interesting and informational, or we can decide to make it epic.
We all start with a blank page. Before making a single mark, we collect the data, essential information that allows us to make the very best choices in planning the correct approach in crafting the strongest story.
When research guides the message and is written and designed to influence in a highly personalized manner, a story will resonate with a commanding voice that will create sustainable results.
The story we tell today could very well be the first volume of a long run for your brand. Through examining the future possibilities of the therapies, we can begin to envision the opportunities the brand may have as it matures and create campaigns that allow for expansion.
Every drug or medical device has a three-part story that begins with the science, evolves into the clinical, and ultimately becomes the story from which you launch, or the commercial story. Epic has been an effective partner in assisting across this continuum.
Although various audiences have unique information requirementsconcerning your product, Epic provides unified solutions that are expansive in their ability to address diverse concerns while upholding brand identity.
At Epic, we deploy a thorough process in translating the positioning to the ultimate campaign, exploring every attribute of the brand and its potential relationship with the audience.
There is no “B” team here at Epic. Every one that is part of our team has a rich history of success that is evident in all that we do. Experience is our greatest asset.
Thought leadership can both validate the path we’ve chosen in our marketing efforts or inspire us to think beyond what we considered possible.