Diagnosing coronary artery disease (CAD) currently involves leading the patient through an escalating pathway of tests, which can include a resting ECG, ECG stress test, stress echo, nuclear stress test, and ultimately an angiography. The exact sequence of testing can vary due to numerous factors but generally offers the benefit of clinical information at the expense of increased time, cost, and/or health risk. Currently, reaching a diagnosis and proceeding to treatment can take weeks.
Through a remarkable discovery, Analytics 4 Life (A4L) is transforming the method with which coronary artery disease (CAD) is currently being diagnosed. They found that hidden within the full spectrum of physiologic signals emitted from the human body are data that can be used to pinpoint and distinguish disease. Agilytics™ (a brand developed by us) from A4L is a machine intelligence technology platform that analyzes phase space tomography data to identify and assess specific disease. It starts by mathematically deciphering critical patterns and relationships from billions of data points collected from thousands of patients. Powerful IBM cloud-based technology allows for analyses of these data-intense sets of physiologic signals.
A4L is attempting to prove that by applying a machine-learned algorithm specific to CAD, it identifies and characterized the unseen relationships and turns them into precise 3D images.
If confirmed in current clinical trials, in a single visit, a patient can undergo a CorVista™ (a brand developed by us as well) scan and meet with a physician to receive a diagnosis within approximately 10 minutes. This encounter will not entail radiation, heart rate acceleration, or injections of contrast agents.
Epic led the A4L company leadership and scientists through a Brand Story workshop. This 2-day workshop was the first time all of them had been together to explain and describe their technology platform and lead product, the problems they intended to solve, how they would describe the benefits of their game-changing technology to cardiologists, and the reasons to believe. This critical input and alignment resulted in Epic developing:
Epic then used the Brand Story to guide the development of the company website and a video that showcased Agilytics™ and CorVista™. Both the site and video were targeted to attract substantial investment dollars to feed a massive clinical trial and prove out the significance of their technology.
“Great job and kudos to the team!! We are now in the World’s eye as never before. From here we have a launching pad that will take us to places never imagined.”
Don Crawford, President and CEO of Analytics 4 Life
Storytelling is how we articulate the brand in human terms. It reveals the relevant and compelling connection between a brand and its customers. And it sparks belief that ultimately changes behavior. As marketers, we can choose to make the story interesting and informational, or we can decide to make it epic.
We all start with a blank page. Before making a single mark, we collect the data, essential information that allows us to make the very best choices in planning the correct approach in crafting the strongest story.
When research guides the message and is written and designed to influence in a highly personalized manner, a story will resonate with a commanding voice that will create sustainable results.
The story we tell today could very well be the first volume of a long run for your brand. Through examining the future possibilities of the therapies, we can begin to envision the opportunities the brand may have as it matures and create campaigns that allow for expansion.
Every drug or medical device has a three-part story that begins with the science, evolves into the clinical, and ultimately becomes the story from which you launch, or the commercial story. Epic has been an effective partner in assisting across this continuum.
Although various audiences have unique information requirementsconcerning your product, Epic provides unified solutions that are expansive in their ability to address diverse concerns while upholding brand identity.
At Epic, we deploy a thorough process in translating the positioning to the ultimate campaign, exploring every attribute of the brand and its potential relationship with the audience.
There is no “B” team here at Epic. Every one that is part of our team has a rich history of success that is evident in all that we do. Experience is our greatest asset.
Thought leadership can both validate the path we’ve chosen in our marketing efforts or inspire us to think beyond what we considered possible.