Saol Therapeutics, with a stated desire to be an orphan drugs company, had just acquired its first pharmaceutical product. Epic was hired to build a differentiating brand story for the company and their initial product and develop new logos and branding for both. All of this would manifest itself initially in new websites for both. The engagement started with a workshop at Saol, designed to give Epic the input needed for all of the deliverables.
“The most interesting feedback was from those in the workshop who had worked with this therapy for years. Many remarked that they had never looked at it the way the workshop forced them to, and found it very enlightening. This was the perfect way to get the partnership and brand started.”
Aaron Johnston, Director of Marketing at Saol Therapeutics
Storytelling is how we articulate the brand in human terms. It reveals the relevant and compelling connection between a brand and its customers. And it sparks belief that ultimately changes behavior. As marketers, we can choose to make the story interesting and informational, or we can decide to make it epic.
We all start with a blank page. Before making a single mark, we collect the data, essential information that allows us to make the very best choices in planning the correct approach in crafting the strongest story.
When research guides the message and is written and designed to influence in a highly personalized manner, a story will resonate with a commanding voice that will create sustainable results.
The story we tell today could very well be the first volume of a long run for your brand. Through examining the future possibilities of the therapies, we can begin to envision the opportunities the brand may have as it matures and create campaigns that allow for expansion.
Every drug or medical device has a three-part story that begins with the science, evolves into the clinical, and ultimately becomes the story from which you launch, or the commercial story. Epic has been an effective partner in assisting across this continuum.
Although various audiences have unique information requirementsconcerning your product, Epic provides unified solutions that are expansive in their ability to address diverse concerns while upholding brand identity.
At Epic, we deploy a thorough process in translating the positioning to the ultimate campaign, exploring every attribute of the brand and its potential relationship with the audience.
There is no “B” team here at Epic. Every one that is part of our team has a rich history of success that is evident in all that we do. Experience is our greatest asset.
Thought leadership can both validate the path we’ve chosen in our marketing efforts or inspire us to think beyond what we considered possible.