Asuragen is a global molecular diagnostics products company with a scientific approach focused on advancing patient care while improving healthcare economics. Over time, the company enjoyed a reputation built around genetics, oncology, companion diagnostics, and custom reagents, Asuragen needed a compelling story that captured their expertise, conveyed their purpose, and systematically organized their products and offerings.
Epic engaged the Asuragen team in our proprietary approach named Episode 3 that resulted in:
Episode 3 delivered the strong strategic and creative foundation that informed every tactic that followed, including the new website, trade show presence, and new campaign to bring all of this to life.
The optimized Brand Story created a powerful new positioning for Asuragen’s strong scientific heritage, showcasing the company’s expertise in producing superior assays and kits for oncology and genetic testing.
The campaign to bring the Brand Story to customers was inspired by the purpose that Asuragen developed for itself. That purpose, developed during our workshop, expressed the reason why employees come to work every day. The answer is that “People deserve better answers.” This inspired the campaign we developed entitled “We’re driven to know.”
Storytelling is how we articulate the brand in human terms. It reveals the relevant and compelling connection between a brand and its customers. And it sparks belief that ultimately changes behavior. As marketers, we can choose to make the story interesting and informational, or we can decide to make it epic.
We all start with a blank page. Before making a single mark, we collect the data, essential information that allows us to make the very best choices in planning the correct approach in crafting the strongest story.
When research guides the message and is written and designed to influence in a highly personalized manner, a story will resonate with a commanding voice that will create sustainable results.
The story we tell today could very well be the first volume of a long run for your brand. Through examining the future possibilities of the therapies, we can begin to envision the opportunities the brand may have as it matures and create campaigns that allow for expansion.
Every drug or medical device has a three-part story that begins with the science, evolves into the clinical, and ultimately becomes the story from which you launch, or the commercial story. Epic has been an effective partner in assisting across this continuum.
Although various audiences have unique information requirementsconcerning your product, Epic provides unified solutions that are expansive in their ability to address diverse concerns while upholding brand identity.
At Epic, we deploy a thorough process in translating the positioning to the ultimate campaign, exploring every attribute of the brand and its potential relationship with the audience.
There is no “B” team here at Epic. Every one that is part of our team has a rich history of success that is evident in all that we do. Experience is our greatest asset.
Thought leadership can both validate the path we’ve chosen in our marketing efforts or inspire us to think beyond what we considered possible.