Together we give your brand character in both appearance and voice. We will also help ensure consistency in how your brand lives in the marketplace.
Once you have the Brand Story, consistency and repetition throughout the marketing and communications plan and implementation, especially including the sales force, is critical to the brand’s ultimate success. The Brand Story and how you message it to your various stakeholders should be the guiding force for content development for every initiative, program and tactic. It should guide every sales representative detail or interaction with customers. The Brand Story should be incorporated into sales training and sales force implementation meetings.
It has been well documented that success is much more easily achieved if you have a unified campaign where all of your materials and tactics can easily be identified as part of the same campaign. When this is the case, if a sales representative just shows the cover of a detail aid or an image that represents the campaign, the effectiveness of that sales representative doubles! The Story will help ensure this happens.
Never miss a moment to engage customers in the right moments with the Brand Story.